The U.K. government has been backing more initiatives lately to encourage its population to adopt a more active lifestyle, with bicycles being touted as an excellent alternative to driving to work. However, according to Home Office statistics, nearly every minute, a bike is being stolen. Central London, Kingston-upon Thames, and Cambridge are the hotspots, too, and SOS Response wants to do something about it, and has partnered with MediaBurst to get things done.

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